AR/XR/AI Insights #19

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The Future of Shopping podcast: Why the future of the internet is back to basics

Vogue Business’s senior innovation editor Maghan McDowell is in conversation with Carol Hilsum, a veteran of two decades in fashion e-commerce, having worked with Topshop, Net-a-Porter, and Farfetch. At Farfetch, she spearheaded corporate ventures and managed investments in over 40 startups at the crossroads of fashion and technology. Now co-founder of consultancy StudioThree, Hilsum advises startups and investors on industry-relevant technologies and themes. In this episode, Hilsum shares her insights on the future and discusses artificial intelligence, Web3, and spatial computing, among other trending topics. Drawing from her experiences in the early days of e-commerce, she recounts firsthand anecdotes such as collaborating with a professor to develop Net-a-Porter’s inaugural personalization tool and reflects on her favorite role as a retail sales floor associate. Hilsum highlights the industry’s significant progress while acknowledging persisting challenges. Additionally, she offers candid advice for startups today, including her thoughts on buzzwords that may be overhyped and should be approached with caution.

Image: Uber Eats

Uber Eats launches a TikTok-like video feed to boost discovery

Uber Eats is launching a TikTok-like short-form video feed to boost discovery and help restaurants showcase their dishes. Uber Eats’ senior director of Product, Awaneesh Verma, told TechCrunch exclusively in an interview that the new feed is being tested in New York, San Francisco and Toronto. The company plans to launch the feed worldwide in the future.

With this launch, Uber Eats now joins numerous other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, YouTube, Snapchat and Netflix to name a few. TechCrunch also recently learned that LinkedIn has started experimenting with its own TikTok-like feed.

Image: Open AI

The first music video generated with OpenAI’s unreleased Sora model is here

Earlier this year, OpenAI made waves in the tech community and across various media and arts sectors with the unveiling of Sora, a groundbreaking AI model capable of generating realistic, high-resolution, and smooth videos lasting up to 60 seconds per clip. This innovation sparked excitement among many, while also stirring concerns among traditional videographers and artists. As of February 2024, Sora has not yet been released to the public. OpenAI stated that the model was being made available to red teamers for assessing potential risks or harms, as well as to a select group of visual artists, designers, and filmmakers. Despite its limited release, some early users have already begun creating and sharing new projects utilizing Sora's capabilities.

Image: Y for Ito En

Why AI-created virtual avatars are the future of digital selling

Step into the realm of digital influence, where AI avatars endorse products and serenade with pop tunes. Iva Filipović from EPAM Systems, Inc. sheds light on why this trend is becoming a mainstay. The landscape of digital influence is experiencing a notable transformation, driven by progressions in artificial intelligence (AI), spatial computing, and 3D modeling.

Image: AR Insider

Can AI Unlock AR’s True Potential?

Until recently, discussions surrounding developments in AR and AI have been largely separate within the tech community. While AI has traditionally been utilized on the backend to construct immersive AR experiences on mobile devices, its role is rapidly expanding to facilitate the convergence of the physical and digital realms, particularly in the context of AR glasses. AI plays a pivotal role in enhancing both backend development and user experience; it enables developers to construct 3D models more swiftly and efficiently than ever before, while also facilitating real-time communication across language barriers. With the continued evolution of both technologies, we stand on the brink of a significant lifestyle transformation wherein the physical and digital worlds seamlessly merge with AI-powered AR.

Image: Snapchat

"More Snapchat" Live at the 2024 NewFronts

Snapchat was intentionally crafted to diverge from conventional social media platforms, serving as a space for genuine communication among real friends and family. Our platform prioritizes relationships, fostering a lively, engaged community of 422 million daily active users and cultivating a positive environment conducive to brand engagement and advertising success. Today, Snap returned to the IAB NewFronts with "More Snapchat," showcasing our commitment to bringing the essence of Snapchat to life for our partners. We unveiled new solutions, programs, and content partnerships designed to help advertisers effectively connect with our unique and expanding audience. Through the innovative use of multimedia projection mapping technology, we transformed the iconic Cipriani 25 Broadway into an immersive experience that encapsulates the essence, energy, and joyful spirit of Snapchat.

Image: TikTok

NewFronts '24: Introducing New Premium Ad Solutions for Marketers

TikTok serves as the epicenter of cultural phenomena, fostering connections among individuals and brands from diverse backgrounds, experiences, and communities. Through our innovative product suite, advertisers gain the opportunity to associate their brand with the most influential and trending cultural moments. Introducing the TikTok Pulse suite, which guarantees ad placement alongside the top 4% of videos trending across various categories, seasonal events, or premium content from our esteemed publishing partners in lifestyle & education, sports, and entertainment. This strategic placement has been proven to enhance ad recall by +9.8%. We're thrilled to announce the addition of new partners to the Pulse Premiere program, including Paramount Global and the National Hockey League (NHL), who join our esteemed lineup of publisher partners such as BuzzFeed, Conde Nast, Dotdash Meredith, Hearst, Vox, MLB, MLS, NBCU, NFL, WWE, and UFC.

Photp: La Mer

The Estée Lauder Companies is banking on AI with Microsoft

This collaboration epitomizes the fusion of technology and luxury beauty. The cosmetics conglomerate has forged a fresh alliance with tech powerhouse Microsoft to establish an artificial intelligence innovation lab, specifically catering to its Prestige segment. Estée Lauder Companies is unveiling new technological advancements for luxury living. Transitioning seamlessly from beauty to technology, the firm is aligning its vision with Microsoft, currently ranked as the second most valuable group globally according to the Brand Finance Global 500 2024 report, marking a significant milestone seven years after their initial merger.

Image: Digiday

Walmart and Roblox are teaming up to make virtual e-commerce a reality

Starting today, Walmart has the capability to retail physical products directly to users within Roblox. This integration of real-world e-commerce marks a significant step forward in the company's quest to establish itself as a comprehensive hub for virtual living. Walmart's e-commerce venture on Roblox is set to debut later today, offering users within the existing Walmart Discovered space the convenience of having real-world items delivered straight to their doorsteps. Upon entering the experience, users will encounter a brand-new storefront featuring virtual replicas of handpicked physical items available at Walmart's brick-and-mortar stores.

Stay tuned about augmented reality innovations.

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