Here is our weekly-updated news and insights on augmented reality (AR).
“Shopability is the new black.” While the development of social shopping has democratised the use of ‘Buy’ buttons and shopping integration across platforms such as Youtube, Instagram, Tik Tok, Pinterest and Snapchat - this leads the way to a new trend: visual commerce through AR lenses. With its recent deals with Walmart and Tik Tok, Shopify shows that visual shopping will gain more and more momentum. (AR Insider)
Pokémon Go creator thinks the metaverse will be as much about augmenting the world around us as it will be about creating new virtual spaces. This new software development platform will be designed to help app makers make augmented reality products using the set of tools and technologies made available to them. (Protocol)
HTC officially announced Viverse, an open and secure metaverse platform, at the Mobile World Congress (MWC) 2022. In a new video, HTC Vive shows what it sees as a day in what it sees as the metaverse. (Gamerant)
Though the cosmetic group is no stranger to the NFT scene. L’Oréal Paris’ Reds of Worth is an NFT series centred on female empowerment available on OpenSea. According to CoinDesk, a website specialising in cryptocurrency news, L’Oréal filled individual patents in the NFT and metaverse categories. (Fashion Network)
Part virtual real estate, amusement park, The Sandbox embraces the idea of the metaverse as a continuous shared digital space. Brands setting their outpost in the Sandbox include Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, Zepeto, CryptoKitties, and more. (VentureBeat)