Weekly Recap

Weekly News Recap (Apr 11)

Sophie Thi - Apr 11, 2022 - 2 min read

Happy start of the week everyone! Here is our industry news recap:

Coca-Cola Zero Sugar Byte Is A Pixel-Flavored Beverage Coming First To The Metaverse, On Sale IRL In May

Coca-Cola has announced the latest in its line of Creations soft drinks, a gaming-themed "pixel-flavoured" beverage called Coca-Cola Zero Sugar Byte. (Game Informer)

Volkswagen steps into the metaverse with an NFT treasure hunt

Volkswagen South Africa has launched an integrated metaverse campaign to promote the safety and intelligence features of its latest Polo model, the IQ.DRIVE. (The Drum)

Adidas to create metaverse avatars for fans inspired by new shoe collection

Adidas Originals is launching a platform to create metaverse avatars for fans based on their personalities and preferences for the brand's latest Ozworld shoe. Ozworld is a collection of chunky sneakers originally launched in the 1990s. (Ad Age)

Fendi launches an AR Snapchat lens experience that allows users to virtually try the Fendi Match sneakers

The spring/summer go-to pair of sneakers is now available in-store and online. (ADD)

The Official Vodka Of Coachella Merges IRL & The Virtual World With A One-Of-A-Kind Experience In The Metaverse

Get ready to deep-dive into the metaverse, Coachella-goers! As a way of celebrating its 10th year as the Official Vodka of Coachella, Absolut is extending the festival experience into the virtual world with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event. (Haute Living)

Meta plans virtual currency, creator coins for its apps

Meta Platforms Inc is readying plans to introduce virtual tokens and cryptocurrencies to its family of apps with an aim to use such virtual tokens for rewarding creators and lending and other financial services (Reuters)

Meta pauses F8 to focus on metaverse

The F8 conference, Meta’s annual event for developers, won’t take place this year. Meta said it is pausing the gathering as it shifts focus to “new initiatives” related to “building the metaverse.” (Tech Spot)

Snapchat: 92% of Gen Z want to use AR for shopping

With social commerce projected to grow over the next few years, research commissioned by Snapchat suggests that augmented reality tools will become more important for brands and retailers looking to connect with young shoppers. (Retail Dive)

Sophie Thi
Content & Community Manager
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