Weekly Recap

Weekly News Recap (Apr 19)

Sophie Thi - Apr 6, 2022 - 2 min read
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Hope you managed to recharge your batteries this weekend with lots of chocolates and sun 🐣🍫😎 ! Here is our weekly news recap:

You Can Wear Zara’s New Collection Inside and Outside of the Metaverse

The fast-fashion retailer debuted a “Metacollection” called Lime Glam, and it’s filled with eight designs perfect for spring dressing in reality or Zepeto’s virtual playground. (Vogue)

TikTok opens AR effects tool to all users

TikTok is rolling out its augmented reality effects tool to all creators and developers after launching a closed beta test last fall. (The Verge)

Pokémon Go developer Niantic is making an AR pet game called Peridot

Niantic, the developer behind the blockbuster success Pokémon Go, has announced its next augmented reality game. Called Peridot, the game is all about caring for and breeding magical critters. (The Verge)

Virtual Social Platform ‘Rec Room’ Hits 3 Million Monthly Active VR Users

Rec Room,  a social VR game that also supports non-VR devices like PC, consoles, and mobile phones, has reached an impressive 3 million monthly active VR users, which the company says is just a fraction of its total monthly active users. (Road to VR)

Amazon is working on a mysterious AR smart home product, according to job listings

Amazon might be the next big tech company to get into augmented reality, as the company is hiring for a “new-to-world smart-home product” that uses “XR” technology in some fashion, according to job listings reported on by Protocol. (The Verge)

Zity by Mobilize launched an AR easter hunt this weekend

This campaign was powered by 8th Wall technology and deployed from April 13 to 18 on 250 Renault Zoé and 250 Dacia Spring cars in Paris and the surrounding suburbs. (ADD)

Gaming platforms FlickPlay, and The Sandbox take steps toward metaverse

Gaming companies FlickPlay and The Sandbox announced a new partnership that will allow players to use a blockchain asset on both platforms, representing a key step in the building of the metaverse. (Reuters)

FTX Off The Grid Announces Three-Day Festival In Conjunction With The Mercedes-AMG Petronas F1 Team And IWC Schaffhausen

On May 6-8, 2022, leading cryptocurrency exchange, FTX Off The Grid, will headline a three-day festival on Miami Beach. In conjunction with the Mercedes-AMG Petronas F1 Team and luxury Swiss watchmaker IWC Schaffhausen, this weekend-long event will intersect crypto, culture, and cars during the most anticipated race weekend. (Haute Living)

Sophie Thi
Content & Community Manager
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