Weekly Recap

Weekly News Recap (Apr 25)

Sophie Thi - Apr 25, 2022 - 3 min read

Hi All,

Wishing you a great start to the week with the latest industry news and opinion articles that caught our attention:

Sneaker Giant Adidas and Ready Player Me Partner to Launch AI-Generated Avatar Creation Platform

The German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas announced the company is collaborating with Ready Player Me, a cross-game avatar platform for the metaverse. (Bictoin.com)

Snapchat is growing faster than Facebook and Twitter

Snap released its first-quarter financial results for 2022, affirming that it’s growing faster than its fellow U.S.-based competitors Facebook (now Meta) and Twitter. Meta reported its first loss in daily active users (DAUs) last quarter, while Twitter’s monetizable DAUs grew by 2% in the U.S. and 15% internationally. (Tech Crunch)

Nike and Rtfkt take on digital fashion with the first “Cryptokick” sneaker

On April 22, Japanese automakers Nissan and Toyota announced their entry into the Metaverse to offer new virtual experiences to their users, organizing digital events and building virtual customer service offices. (Crypto Potato)

Coachella Gave Fans a Wild AR Experience. It Could Be the Future of Concerts

This year, Coachella partnered with Unreal Engine—Epic Games’ 3D software development tool — to create what organizers say is the first live stream to add augmented reality (AR) tech into a music festival performance. Unreal Engine worked with Flume’s artistic team and other technical collaborators to create massive psychedelic 3D images that blended in seamlessly with his stage design and set, floating around the artist and into the Indio sky. (Time)

Snapchat enters into a partnership with the TF1 group

Snapchat is partnering with the TF1 group and offering clips of top programs to Snapchatters on Discover. (L’ADN)

Samsung launches a Nightography AR lens to promote its Galaxy 22 Nigthography phone feature

This immersive experience transforms the user’s reality by giving them the possibility to turn daylight into night light (ADD)

Meta pauses F8 to focus on metaverse

The F8 conference, Meta’s annual event for developers, won’t take place this year. Meta said it is pausing the gathering as it shifts focus to “new initiatives” related to “building the metaverse.” (Tech Spot)

The gateway to the metaverse isn’t gaming, it’s AR

There’s no doubt that gaming has hit the mainstream, and of course, these platforms will play a huge part in our tumble down the metaverse rabbit hole. However, solely focusing on these shiny new platforms puts brands at risk of overlooking another technology – one that’s already embedded within our culture and evolving at an equally breakneck pace: augmented reality (AR). (The Drum)

‘Second Life’ creator shares lessons learned from one of the world’s first metaverses

Rosedale, the founder of Linden Lab and creator of the open-ended construction/simulation game Second Life, recently spoke at Madrona Venture Labs’ Launchable event, sitting down for an interview with veteran tech exec Spencer Rascoff, who taped an episode of his podcast Office Hours. (Geek Wire)

Sophie Thi
Content & Community Manager
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