Here is our weekly-updated news and insights on augmented reality (AR).
Named “Custom Landmarkers,” the new feature has now been opened up for early access to a handful of developers, who will be able to create playful overlays to iconic locations around the world that are then curated by Snap. (Hype Beast)
Meta CEO and founder mentioned the integration of non-fungible tokens into the company’s photo and video sharing app as something on the way once the Instagram team works out some of the technical challenges. (Tech Crunch)
The enterprise software giant is debuting a new tech designed to make it easier for retailers to embed augmented reality (AR) shopping options into their websites. The tool will allow consumers to point their phone at a product image on an e-commerce site—and then see the item rendered three-dimensionally in their living space. (AdWeek)
Robert Iger joins start up Genies. According to The Wall Street Journal, Iger believes “the ability for anyone to easily create and sell virtual goods will change the entertainment industry.” (Wall Street Journal)
Halo is based on the popular Xbox game about a warrior fighting off an alien invasion. The display was 300 feet tall (roughly the height of the Statue of Liberty) and 600 feet wide (almost two football fields). The QR code was scannable, linking to a promo for the series. (Hollywood Reporter)
Facebook’s parent company announced this week that it is making a “significant investment” in people and infrastructure in the country. The internet company is planning to double its office space in Madrid and recruit up to 2,000 people over the next five years. (AdWeek)
Developed by the navigation company Pointr, the AR app map lays a trail of coins on a user’s phone screen. Walking along the path, they’ll be able to get from point A to point B without getting hopelessly lost. (Fast Company)