Here is our weekly-updated news and insights on augmented reality (AR).
Meta Platforms Inc will make it easier for brands to run three-dimensional ads on its Facebook and Instagram social media platforms through a new partnership with an e-commerce technology firm. (Reuters)
Meta, formerly known as Facebook, says it will begin testing new content tools designed to give advertisers control over where their ads are shown on Facebook and Instagram feeds. The tools will allow companies to prevent their ads from being placed next to unsuitable content, such as posts about politics, tragedy or violence. (Tech Crunch)
Estée Lauder has taken a deep dive into the metaverse, emerging as the exclusive beauty partner of the very first Metaverse Fashion Week in Decentraland. (The Industry.Fashion)
Nike claims that nearly 7 million people from around the world have visited Nikeland, its metaverse store since it opened five months ago. (The Drum)
Snap will air an Oscars spot showing users how to fingerspell through new Snapchat Lenses, in honour of the hard-of-hearing and deaf community. (Ad Age)
Qualcomm, the company known for its mobile Snapdragon processors for smartphones and XR headsets, announced a new Metaverse Fund. The chipmaker says the new fund will be a launchpad for XR developers and companies working to build the metaverse. (Road to VR)
Zoom will let you show up to your next meeting as a rabbit, fox, dog, or another type of animal, using its new Avatars feature that replaces you with a virtual character that copies your expressions, Memoji-style. (The Verge)