Dior Bamboo Pavilion

One year after the Gold House in Bangkok and two months after the House of Dior in Beijing, Dior continues its retail amplification strategy with the opening, in the coming days, of a new concept store in Tokyo. More than just a boutique, the Dior Bamboo Pavilion is designed to establish itself as a fully immersive destination, carefully curated and open to guided tours. We developed an exclusive digital experience enabling Dior to announce this opening to its closest clients.