Gucci 100th Anniversary

Gucci celebrates its 100th anniversary as it pays tribute to the disco age in a musical new campaign. We worked with them on a particular virtual try-on featuring unmissable RTW accessories and augmenting users with virtual hats and shoes. An additional face filter boasting the Gucci 100 logo was an opportunity to transport the user into the depths of the 60’s psychedelic rock song: "You’re going to miss me".