NYX Barbie Land

Waltz into the world of Barbie with NYX cosmetics! Our groundbreaking collaboration brings you an extraordinary social AR experience exclusively on Instagram. Scan the QR code and immerse yourself in the magical universe of Barbie Land. Transported to three iconic movie scenes, you'll become a part of Barbie's glamorous car, vibrant party, and powerful office. Adorned with Barbie’s essentials, phone, lipstick, and handbag, capture selfies and discover the new range of NYX products within a 360 gyroscope!