Swile

Swile - It’s time to start smiling at work

Try the experience

Swile is a platform that offers employees restaurants, gifts and mobility benefits. To promote its product at the annual CSR exhibition, Swile created a phygital experience - bringing together physical and virtual elements to enhance visitors’ understanding of what it offers. Through our partnership with the company, we have created an AR game that awards players with Swile gift. The exhibition draws visitors in to interact with the brand, giving them a lovely memento and positive feelings about it.

The Challenge: using augmented reality to gamify and add value to an event

Swile wanted to add an element of engagement and interactivity to their stand installation. They figured AR would be the perfect tool for that, as it allows you to make things invisible in your surroundings appear visible by unlocking content or information using a mobile phone.

Augmented reality can create new ways to immerse audiences in events, providing live event organisations with unique opportunities to build loyal customers. There are endless possibilities when it comes to gamifying an experience, but we made an augmented reality-enabled game that visitors could play and win prizes at the event.

Our goal was to demonstrate that augmented reality can improve the experience of attending live events by providing real-time information and easy visualisation.

AR apps can provide users with relevant information at a specific moment; for this project, we needed to communicate about Swile employee gift benefits. Instead of waiting to hear about the product from its brand ambassador, users could be "shown" information in a playful way. Players tap the screen to capture digital gifts, learn about the history of gift vouchers and walk away with a goodie at the end.

The Approach: Improve brand awareness

AR can help users feel like they are uniquely interacting with a brand when used in crowded settings. This works well for social events—where people may want to share their experience with others—creating great brand opportunities.

QR codes can create links between your physical event and the virtual world, all with a quick click from a visitor’s mobile device. For this event campaign, we placed QR codes at the centre of the Swile’s exhibition stand on a four-sided monolith display. Each QR code led to a webpage that unlocked the immersive experience.

Ease of use was critical in the design of this activation, so we kept it simple with a step-by-step virtual game to entice the user to engage with the game by tapping the virtual gifts overlaid on the physical environment.

With this augmented reality integration of virtual graphics and text with real-world objects, Swile was able to create a more interactive user experience. People visiting their stand could learn about the brand’s benefits and services in a playful way that supported traditional trade show interactions.

The Result

Interactive content can engage customers and help build their interest by creating personalised experiences. With this event activation, Swile achieved 934 sessions and 531 completed games.

Find out more about our AR experiences here.

No items found.

-

-

Swile

Recent Case Studies

L'Oréal Paris

AR mirror at L’Oréal Paris event - The Power of Science Station

Snapchat X Vogue

Fashion for All: Vogue x Snapchat's AR Exhibition

Longchamp

Longchamp University: Tailoring Parisian Chic for the Digital Generation

Yves Saint Laurent Beauty

AR Meets Luxury: Inside YSL Beauty's Innovative Pop-Up Launch in Paris

Red Bull

Revolutionizing the Urban Landscape: A Digital Dance Spectacle for Red Bull BC One

Orange

Reimagining Rugby: How Orange Enhanced the Sport's Experience with Augmented Reality

Samsung

From flip to fold: Samsung’s unfolding innovation to connect with consumers

Lacoste

UNDW3 Factory Drop: Transcending Mere Wearability to Provide an New Form of Brand Experience

Atomic Digital Design

Reimagined Community Engagement with Mixed Reality: introducing TWIN®

Balenciaga

Introducing Balenciaga's WebAR Game: An exploration of sustainability and social responsibility

Lacoste

Lacoste's UNDW3 Project: Engaging the Metaverse Community with Web3 and NFTs‍

Snap

Cannes Creative Minds

Steve Madden

MADDENWOOD - Steve Madden

NYX Professional Mak

NYX Professional Makeup Pride

DIOR

DIOR - Christmas Packaging

adidas

Elevate Your adidas Experience with Augmented Reality Advertising: A Revolutionary AR Social Media Campaign

Lacoste

Augmented Reality Social Media Campaigns: A Case Study on Lacoste x Minecraft Collaboration

Piaget

Augmented Reality in Luxury Jewelry Marketing: The Piaget Case Study

Shadow

Shadow - A Virtual Stand

PNL

PNL - Augmented Reality Initiative

Banette

Banette - Augmented Reality To Increase Drive-To-Store

COCA

Coca-Cola - UEFA Euro 2020

Renault

Renault - Holographic Installation

Jardin d'Acclimatation

Jardin d'Acclimatation

DIOR

DIOR x Rimowa - The Launch of the Collaboration

Elis

Elis - The Augmented Catalog