Snapchat Winter Village

Winter Village is an augmented reality shopping experience available from December 1 to 31. It brings together three luxury brands: Chopard, BOSS, and Lancôme. Each brand offers its own immersive virtual boutique with a unique visual universe. Users can explore products through interactive experiences. Items are presented with storytelling and exclusive content. Purchases redirect to the brands’ official e-commerce websites. The experience aims to recreate the feeling of in-store shopping online.