Film de marque
Rakuten
Films built to last.
Your brand, its story.
Brand films, 3D and CGI, motion: content that carries the image of the house, its story and its craft. Produced to remain screenable for years after delivery.
Art direction, production and versioning handled in-house
They trusted us with their image
They trusted us with their image : Dior, Rakuten, Acuitis, Furla, Fondation Cartier, Amiri, Polène, Orange.
01 Our films
Films that tell the brand and its story.
Rakuten, Acuitis, Furla, Fondation Cartier. Full screen on click.
02 The challenge
A brand film is judged in five years, not in five days.
Advertising lives for the length of a campaign: it is tested, replaced, renewed. That is Atomic for Perf's job. A brand film answers a different requirement: staying right long after the campaign has ended. Two timescales, two production methods.
The problem
A film dated before it pays off.
A passing effect, an edit cut to a trend, this year's typeface: twelve months on, the film can no longer be shown. The investment is lost precisely when it should deliver.
Our answer
Art direction that does not follow the season.
The image is built rather than followed. The film remains screenable once the trend has passed, and keeps its place among the brand's statements.
The problem
Every new image starts from scratch.
New colourway, new market, new format: the set goes up again, the casting is redone, the invoice repeats.
Our answer
The product is held in 3D.
A digital twin faithful to the material: leather, suede, stitching, aluminium. Angle, light, set and format become settings. The image library grows instead of being bought again: 400+ assets for Polène.
The problem
An image that scatters across surfaces.
The film with one supplier, the social edit with another, the retail dressing with a third: three aesthetics, a brand no longer recognisable.
Our answer
One studio, one story.
Concept, 3D, motion and immersive are produced by the same team. Consistency holds from one surface to the next, and so does the schedule.
03 Our FOOH
The place nobody else can occupy.
Dior, Orange, PSG, Breitling, Deutsche Telekom, Amiri: impossible installations set on real places, in CGI. No rental, no occupancy permit.
04 What we produce
Four ways to build an image that lasts.
Brand films, 3D and CGI, motion, immersive: one team, with no shoot to stage and no casting to book.
Brand films and staging
The film that carries the house.
Concept, art direction, direction. The film shown to the board, to partners and to new joiners, three years after delivery.
- Concept and art direction
- Shoot or CGI, depending on the subject
- Versions for every surface
3D and CGI
The product, once and for all.
Scanned with its real materials, then replayable from every angle and in every set, with no new shoot.
- Photogrammetry and AI
- Every material, every colourway
- 400+ assets for Polène
Motion
What becomes a signature.
Patterns, logos, invitations, packaging: an identifiable movement, reused season after season.
- Animated packaging
- Invitations and patterns
- Logos in motion
Immersive
What remains after the event.
A show in stereoscopic footage for Apple Vision Pro, WebAR, scenography: the experience closes, the images remain.
- Apple Vision Pro
- WebAR on real places
- Exhibition scenography
05 Work
Images replayed, not remade.
06 Gallery
3D, motion and scenography.
Effects and short films: hover to play.
A big moment ahead?Let's build the image
Let's build the image
that will serve you for years.
Send us the deadline and the context. You receive an estimate, a production timeline and the full list of deliverables.