Film de marque · 2018
Rakuten
Some videos wear out in three days.
Ours hold for years.
Films made to last. They put your brand forward: its story and its craft. Brand films, 3D and CGI, motion. Images you can still show years later.
Brand films, 3D and CGI, motion. All produced by our own team.
They trusted us with their image
They trusted us with their image : Dior, Rakuten, Acuitis, Furla, Fondation Cartier, Amiri, Polène, Orange.
01 Our films
Films that tell the brand and its story.
Rakuten, Acuitis, Furla, Fondation Cartier. One click, the sound.
02 The challenge
A brand film is judged in five years, not in five days.
Advertising lives for the length of a campaign: you test it, replace it, start again, that is Atomic for Perf's job, and rightly so. A brand film has to hold long after the campaign is forgotten. Two timescales, two ways of producing.
The problem
The film dates before it pays off.
A passing effect, an edit cut to a trend, this year's typeface: twelve months on, it no longer plays. The investment is lost just as it should start returning.
Our answer
We take out what dates.
Art direction held, an image built rather than followed. The film still rings true once the season has passed, and can be shown again without apology.
The problem
Every new image starts from scratch.
New colourway, new market, new format: another set, another casting, the whole bill again.
Our answer
The product is held in 3D.
A digital twin faithful to the material: leather, suede, stitching, aluminium. Angle, light, set and format become settings. The library grows instead of being bought again: 400+ assets for Polène.
The problem
The image scatters across surfaces.
The film here, the social edit there, the retail dressing somewhere else: three suppliers, three aesthetics, a brand no one recognises.
Our answer
One studio, one story.
Concept, 3D, motion, immersive produced by the same team. That is what holds the story from one surface to the next, and the schedule.
03 Our FOOH
The place nobody else can occupy.
Dior, Orange, PSG, Breitling, Deutsche Telekom, Amiri: impossible installations set on real places, in CGI. Nothing to rent, nothing to get permission for.
04 What we make
Four ways to build an image that lasts.
Brand films, 3D and CGI, motion, immersive: one team, with no shoot to stage and no casting to book.
Brand films and staging
The film that carries the house.
Concept, art direction, direction. The one you show the board, your partners and new joiners, three years later.
- Concept and art direction
- Shoot or CGI, depending on the subject
- Versions for every surface
3D and CGI
The product, once and for all.
Scanned with its real materials, then replayable from every angle and in every set, with no new shoot.
- Photogrammetry and AI
- Every material, every colourway
- 400+ assets for Polène
Motion
What becomes a signature.
Patterns, logos, invitations, packaging: the movement people recognise and you replay season after season.
- Animated packaging
- Invitations and patterns
- Logos in motion
Immersive
What remains after the event.
A show in stereoscopic footage for Apple Vision Pro, WebAR, scenography: the experience closes, the images stay.
- Apple Vision Pro
- WebAR on real places
- Exhibition scenography
05 Work
Images you replay, not remake.
06 Gallery
3D, motion and scenography.
Effects and short films: hover to play.
A big moment coming up?Let's build the image
Let's build the image
that will serve you for years.
Tell us what is coming and when. You get an estimate, a timeline, and the list of what you keep at the end.