Snapchat × Luxury Brands

Our mission was to merge Parisian elegance with cutting-edge augmented reality through a unified, 360° virtual environment. Rather than relying on traditional festive campaigns, we created a scalable, chapter-based interactive journey to ensure maximum immersion across Europe. Bespoke Brand Worlds: Distinct virtual storefronts custom-built for Boss, Chopard, and Lancôme to showcase their unique DNA. Immersive Engagement: A seamless snowy ecosystem designed to blend luxury storytelling with direct product discovery.