Novelety Watch

Cartier approached our agency to support the launch of their new watch through an augmented reality Virtual Try-On experience. We designed a high-fidelity 3D model that faithfully reproduces the brand’s finishes, materials, and iconic design. Thanks to high-precision wrist tracking, this interactive Lens allows users to virtually try on their favorite watch in real time. An immersive WebAR experience designed to enhance the customer journey and elevate the luxury shopping experience. Translated with DeepL.com (free version)