Novelety Watch

Our agency partnered with Cartier to support the launch of their latest timepiece through an augmented reality Virtual Try-On experience. We developed a high-fidelity 3D model that accurately captures the craftsmanship, materials, and iconic design of the luxury maison. Powered by high-precision real-time wrist tracking, this interactive Lens enables users to virtually try on the watch directly on their device. This WebAR activation enhances the omnichannel customer journey and drives digital engagement in the luxury retail sector.