Relaunch Pop-Up

Our agency supported Marc Jacobs Beauty’s retail relaunch by designing an interactive AR mirror for its London pop-up. This immersive photobooth activation virtually integrated the brand’s iconic products, enabling customers to curate personalized branded selfies. Featuring high-end visual effects matching the glamour aesthetic, this phygital experience offered instant on-site printing. This strategic experiential retail tool increased store foot traffic, boosted in-store engagement, and drove organic brand amplification.