Novelty Watch

Our studio partnered with Cartier on the launch of its new Novelty watch, creating a virtual try-on experience in augmented reality on Snap. High-fidelity 3D modeling was used to capture the precision of the finishes, the rendering of the materials, and the house's iconic aesthetic. Powered by real-time wrist-tracking technology, this interactive Lens lets users virtually try on the timepiece straight from their smartphone. This virtual try-on tool optimizes the omnichannel customer journey and drives conversion in the luxury segment.