UEFA Euro 2020

Our mission was to celebrate UEFA Euro 2020 with Coca-Cola by bringing a series of collector cans to life through an immersive augmented reality experience. Rather than standard promotional packaging, we turned every can into an interactive portal to the French national football team. Living Cans Interactive Snapchat lenses activated via Snapcode to bring iconic players to life right on screen. Fan Immersion Face-tracking technology allowing fans to step into the world and iconic jersey of Les Bleus. Massive Engagement A viral social campaign connecting fans directly with the brand and their favorite players.