L'Interdit Elixir AR Mirror

For the launch of L'Interdit Elixir, Givenchy rolled out a pop-up in 2026 in the heart of two shopping centres: Westfield Euralille from 31 August to 6 September, then Westfield Les 4 Temps, in La Défense, from 7 to 13 September. Within this setup, our agency designed the augmented reality experience and installed the mirror that carries it, powered by Snap Camera Kit. The mirror captures the visitor's reflection behind a ruby gem; a single gesture shatters the stone, the shards scatter, the face is revealed, a countdown starts and the portrait is taken. The image appears in a mount, signed with the bottle, printed on the spot and retrievable via QR code. Visitors leave with their physical portrait, the brand with content ready to circulate across social networks. Atomic handled the AR experience, the mirror installation and the on-site photo printing. Result: 1.5k photos and an average brand experience session of 26 seconds.