L'Interdit Elixir AR Mirror

For the launch of L'Interdit Elixir, Givenchy set up a pop-up at the heart of two shopping centres: Westfield Euralille from 31 August to 6 September, then Westfield Les 4 Temps at La Défense from 7 to 13 September 2026. Within this installation, our studio designed the augmented reality experience and installed the mirror that carries it, powered by Snap Camera Kit. The mirror catches the visitor's reflection behind a ruby gem. A single gesture shatters the stone: the shards scatter, the face is revealed, a countdown runs, and the portrait is taken. The image appears in a mount, signed with the bottle, printed on the spot and available by QR code. Visitors leave with their portrait, the brand with content that travels across social feeds.