L'Interdit Elixir AR Mirror

Givenchy wanted L'Interdit Elixir placed in the middle of a shopping centre's flow, with nothing for passers-by to download. We designed an augmented reality mirror that catches the reflection behind a ruby gem. A single gesture shatters the stone: the shards scatter, the face is revealed, a countdown runs, and the portrait is taken. The final image appears in a mount, signed with the bottle, printed on the spot and available by QR code. Visitors leave with their portrait, the brand with content people share. After a first deployment in Lille, the installation is now running at La Défense.