This is New Rugby by adidas

Step into the future of fan engagement with adidas' groundbreaking AR lens, ThisIsNewRugby. Designed to appeal to the digital-savvy Gen-Z while preserving the traditional excitement of sports, this lens offers an immersive gaming experience where users guide rugby legend Antoine Dupont through a captivating world of floating islands. This lens isn't just a game; it's a transformative way to connect with the sport you love. Engage like never before and discover why with Adidas, Impossible Is Nothing!