adidas Supercourt

Today Adidas is recognised for being much more than just a brand. It is an icon worldwide amongst street culture and sporting communities. With all that it represents we were faced with the challenge of respecting its codes whilst creating an innovative project that would capture the attention of its unlimited fanbase. With the 2019 re-edition of the Supercourt shoe (that joined the vintage “home of classics” for the occasion), we were confronted with the challenge of how best to create an innovative campaign featuring the rebrand of these iconic sneakers, in line with the Snapchat platform. "Made with care worn without". The slogan of ‘Home of the Classics’ campaign represents the attributes of a free lifestyle without limits, a cultured generation always on the move seeking new experiences. It is a universe that we can relate to and it quickly became a project that we wanted to bring to life.