"Latin Touch Inside" Lens

We partnered with Desperados and Snapchat to turn a product reveal into an interaction. Built around the global "Latin Touch Inside" campaign, the Lens invites Snapchatters to discover the new bottle through a single, tactile gesture: the swipe. As the user scrolls horizontally, left to right, a 3D bottle rotates in real time — each degree of movement peeling back another layer of flavour and revealing the Latin touch inside. The result puts the user in control of both the tempo and the taste, unfolding the reveal at their own pace inside a fully virtual world.