Desperados × Snapchat — "Latin Touch Inside" Lens

Our agency partnered with Desperados and Snapchat to power the global "Latin Touch Inside" campaign with an interactive social AR experience. We developed a Snapchat Lens featuring a real-time 3D bottle that users reveal layer by layer using a horizontal swipe gesture. This interactive mechanic gives users total control over product discovery, turning a traditional product launch into a dynamic brand touchpoint. Designed for social engagement, this AR activation boosts dwell time, drives audience interaction, and maximizes campaign reach among younger demographics.