L'Oréal Paris

Elevate consumer engagement:  AR mirror at L’Oréal Paris event - The Power of Science Station 

Ever since L’Oréal presented The New Beauty Experience at Viva Technology Paris 2018, which included an AR mirror to enhance the consumer experience, the company has continuously pushed the boundaries of innovation in the beauty industry. 

In a recent Parisian event held on March 5th and 6th, "The Power of Science Station," L'Oréal Paris further solidified its position as an innovative brand. The setting was a metro platform and a train composed of five carriages, each dedicated to a different product innovation by L'Oréal Paris. For the carriage that showcased their hair product, Glycolic Gloss, L’Oréal deployed an AR mirror to take consumer engagement to another level.‍

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Seamlessly Integrating Digital Innovation

We seamlessly transplanted the Instagram lens experience to an AR mirror, ensuring a user-friendly and engaging interaction. This integration allowed visitors to virtually interact with products, and see how the product can show impact. This AR mirror deployment provided an immersive experience that bridged the gap between digital and physical shopping.

Proven Engagement Metrics

AR mirrors are not just a novelty; they are a proven tool for enhancing consumer interaction and driving traffic. Our data shows that AR mirrors are:

9x more engaging than traditional video ads: The interactive nature of AR mirrors captures attention and keeps consumers engaged for longer periods.

3x higher store footfall traffic: The allure of trying products virtually attracts more visitors to physical locations, increasing overall foot traffic and potential sales.

Crafting Experiences for Events and Exhibitions

By incorporating interactive technologies such as AR mirrors, L'Oréal Paris not only showcases their cutting-edge products but also demonstrates their dedication to providing exceptional customer experiences. This event highlighted how technology can enhance the beauty industry, making it more interactive, personalized, and enjoyable for consumers, whether it’s in store shopping, or events and exhibitions like The Power of Science Station .

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