Dior

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As part of their exclusive holiday campaign, we had the privilege of collaborating with Dior to design a unique augmented reality experience that brings their new packaging designs to life. These designs, created in close collaboration between Dior and the Italian artist Pietro Ruffo reflect the House’s commitment to the splendor of nature and are animated to capture the dreamlike wonder and rich hues of the ocean depths, echoing the elegance of the Dior Cruise 2025 show by Maria Grazia Chiuri.

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Crafting a visual experience that truly supports the brand and incorporates its identity

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Dior already has beautiful packaging. This collaboration with P. Ruffo is here to accompany customers and give them a unique experience for this holiday season.

But augmenting them with AR gives it an even wider dimension, because it allows customers to dive into Dior’s world even deeper.

We've also developed a Front Lens, which immerses the user in a sumptuous decor made up of different elements of marine and land flora, allowing users to take selfies in a floral setting.  There are 2 versions of this backdrop, one for Underwater World and one for Land World.

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Lina Djoudi, Digital Innovation & Strategic Planning Manager, states: 

“At Dior, technology is an essential vector for enhancing and sublimating the customer experience. This augmented reality initiative illustrates our quest for constant innovation, where tradition and modernity meet to reinvent the art of giving. Each box becomes a poetic and immersive odyssey, at the crossroads of dreams and technology.”

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Developing an experience based on 2D assets

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Our role was to fully develop the AR aspect of these preexisting assets. We took the 2D assets supplied to us by Dior, developed them in 3D and re texturized them so that we could incorporate them into the experience. Following this, we created compositions with one of the animals from each world (Land World or Underwater World) as their central point.

Marker tech is one of the technologies we use to build AR experiences. During this project, it was used to recognize the composition and adapt it so that the experience could work on packaging of different sizes.

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Bringing a new aspect to the Christmas Experience for your customers

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This augmented experience allows customers to explore Dior’s holiday collection in a whole new way. In store or at home, through this collaboration, we invite customers to dive into a mesmerizing world where nature and elegance meet in a spellbinding, interactive celebration of beauty.

In bringing Dior’s vision to life, we demonstrated the power of AR to transform an everyday transition into a memorable experience.

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Clément Guilloton, Creative Producer at Atomic Digital Design, states:

 “This project perfectly embodies our mission: to push the boundaries of the imaginary through augmented reality and the latest technological innovations.Working with Dior on these enchanting boxes was a unique opportunity to marry tradition and innovation.By harnessing the power of Snapchat's AR tools and bringing Pietro Ruffo's creations to life, we've created an immersive, interactive experience that sublimates the art of gifting, while rethinking how technology can enrich the emotions of luxury.”

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