Disney

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On June 4th, a new series was added to the well-known Star Wars Saga. "Star Wars: The Acolyte" reveals a new storyline and broadens the horizon of the galaxy far, far away. To generate buzz among Star Wars fans and attract those unfamiliar with the storyline, Disney launched an activation with Snapchat, featuring a Social AR campaign. This immersive lens brings all audiences into the enchanting Star Wars universe to experience the Force and try on different lightsabers.

More than just lightsabers: Crafting an Immersive Jedi Experience

Creating a realistic and engaging Snapchat Lens to promote the launch of the Star Wars series involved enabling users to embody a Jedi. Our goal was to craft a realistic experience for all audiences, allowing them to immerse themselves in the Force and play the role of a Jedi or a Sith. We aimed to develop the most realistic Lens of a lightsaber, replicating the iconic weapons seen in the series with precision and attention to detail.

From Concept to Reality: Bringing the Force to Life

Our creative process began by by replicating real lightsabers using detailed models for authenticity and realism. Portrait Relighting technology captured the lightsaber’s color and intensity on the user's face and outfit. Hand recognition allowed users to simulate the Force and levitate stones, enhancing interactivity. Our sound design was highly responsive to user movements, providing realistic feedback during lightsaber swings and stone levitations. One of the key components of the design lied in the precise hand tracking to ensure accurate interactions and  to render the Jedi/Sith outfit with fluid movements. Finally, advanced relighting and synchronized shake cam effects heightened the immersive experience.

Star Wars the Acolyte: a New Realm of Social AR in Entertainment 

Through innovative use of augmented reality and technology powered by SnapChat, we successfully created an immersive Star Wars experience that captivates both fans and newcomers. This Snapchat lens allows users to step into the Star Wars universe, wield lightsabers, and harness the Force in a highly realistic and engaging way. The project not only highlights the possibilities of AR in storytelling but also sets a new standard for interactive entertainment, bringing the magic of Star Wars to life right at your fingertips.