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Cartier

Panther's trail

Published 2025
Cartier’s iconic Panthère comes to life in AR through a dual-camera Snapchat Lens. Users first uncover the feline piece by piece in an elegant memory game, before entering a mysterious gyroscopic world where the Panthère emerges, elusive yet powerful, within the Cartier logo. A refined, immersive journey blending mystery, elegance, and innovation.

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