Lacoste x Minecraft

It is not the first time a fashion brand has announced a collaboration with a video game, but this collaboration between Lacoste and the notorious Minecraft is one of the most anticipated of the year. To support the launch of the creative and communication campaign led by the agency Clutch, Lacoste came to us to develop a unique set of social media assets, including an augmented reality experience to initiate a conversation between Lacoste and Minecraft and tease about the unveiling of the Croco Island Minecraft map.