Ralph Lauren PoloLab

Step into the Ralph Lauren’s Polo Lab, an AR portal where you can design your own Polo using sustainably-sourced materials. Upon opening the AR lens, the user is transported into the virtual t-shirt factory and can experience every step of the Ralph Lauren production process firsthand. From selecting colors to witnessing zero waste dyeing technology in action, to the drying process, and finally, the live generation of a classic Ralph Lauren polo, every detail comes to life in this immersive experience.