Dior × Christmas AR Packaging

Our mission was to elevate the holiday customer experience by bringing Dior’s Christmas packaging to life through augmented reality on Snapchat. Rather than traditional gift boxes, we developed a poetic and immersive journey to reinvent the art of giving. Artistic Odyssey: A 3D adaptation of artist Pietro Ruffo’s illustrations, diving users into enchanting marine and terrestrial worlds. Recognition Technology: The integration of "Marker" tech, allowing the AR animation to adapt seamlessly to packaging of any size. Immersive Engagement: A dual-lens experience featuring a floral Front Lens for selfies and interactive at-home or in-store product discovery.