Croco and Square

Our mission was to bridge real-world fashion and gaming by celebrating the Lacoste × Minecraft collection through an immersive augmented reality experience. Rather than a standard apparel release, we brought the iconic pixelated universe into the physical space. Pixelated Aesthetic Custom 3D visuals blending Lacoste's signature crocodile with Minecraft’s blocky world. Interactive Engagement An immersive lens allowing users to interact with pixelated elements in real time. Community Connection A shareable activation designed to engage both fashion enthusiasts and the gaming community.