University Collection

Our mission was to tailor Parisian chic for the digital generation by bringing Longchamp's University collection to life through an interactive Snapchat AR experience. Rather than relying on traditional fashion marketing, we created a playful, social-first activation to boost brand engagement among Gen Z. Interactive Try-On: A custom AR lens allowing users to virtually wear iconic collection pieces and accessories in real time. Parisian Aesthetics: High-fidelity 3D assets that blend Longchamp's heritage elegance with a contemporary collegiate vibe.