Christmas Packaging

Our agency elevated Dior’s holiday campaign by transforming its iconic Christmas packaging into an interactive augmented reality engagement tool. By scanning the gift box, customers unlock an immersive digital experience featuring high-end 3D animations directly on screen. This phygital packaging activation reimagines the luxury unboxing experience through a seamless digital touchpoint. A strategic WebAR campaign engineered to enhance the post-purchase customer journey, drive brand recall, and maximize engagement during the peak holiday season.