Global AR Journey

Our mission was to revolutionize YSL Beauty's event activation by extending their exclusive Paris showcase into a worldwide interactive campaign. Rather than limiting the experience to on-site guests, we created a seamless AR journey connecting a global audience to the brand’s universe. Event Immersion: High-fidelity 3D modeling that recreated the luxurious atmosphere of the Parisian pop-up digitally. Worldwide Reach: A custom Snapchat lens allowing users everywhere to discover iconic products in an engaging way.