BC One

Our mission was to revolutionize the urban landscape by transforming Red Bull BC One's iconic breakdancing competition into an interactive AR digital spectacle. Rather than relying on traditional video promotion, we built an immersive experience that allows users to directly engage with breakdancing culture. Virtual Spectacle: High-fidelity 3D motion-capture modeling that brings dancers' moves to life directly within the user’s surroundings. Urban Engagement: A dynamic AR integration on Snapchat blending street energy with captivating visual effects.