Rugby World Cup

Our mission was to reimagine the rugby fan experience by bringing the energy of the sport to life through an interactive augmented reality activation on Snapchat. Rather than relying on traditional fan engagement, we created an immersive digital playground to connect rugby enthusiasts with Orange’s sponsorship. Interactive Fan Engagement: Custom AR lenses enabling fans to test their rugby skills and personalize their support in real time. Dynamic 3D Assets: High-fidelity stadium graphics and gamified elements designed to elevate the matchday atmosphere.