AR - web3 & co-creation
AR - web3 & co-creation

UNDW3 Factory Drop

Our mission was to push the boundaries of digital ownership by creating a groundbreaking co-creation journey for Lacoste's UNDW3 community. Rather than offering a traditional static drop, we built an interactive experience that allows holders to actively shape and customize their Web3 assets. Co-Creation Journey: Interactive digital tools enabling community members to customize exclusive designs in real time. Web3 Integration: High-fidelity 3D assets designed to bridge high fashion with digital identity and utility.

ClientLacoste
Date2024
RoleDesign & Production
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