Creative Minds Rob Reilly

The Cannes Lions is a yearly event that gathers the most creative minds. To make this event open to everyone, Snap came to us with a crazy challenge: they wanted to bring AR to the heart of this year's edition. The brief was to design eight 'Bespoke Gataways' that were active on Snapchat’s Map during the event. Every lens was an immersive AR experience, a micro-universe of its own with a unique aesthetic and story.  Users were able to browse the Snap Map or scan a code to access the thoughts of the following CCOs: Greg Hahn (Mischief USA)/ Shannon Washington (R/GA) / Rob Reilly (WPP) / Merlee Jayme (Dentsu) / Keith Cartwright (Cartwright) / Alberto Ponte (Nike at Wieden + Kennedy) / Susan Credle (FCB Global) / Doerte Spengler-Ahrens (Jung von Matt SAGA)