Dior - The Holiday Season Packaging

For Dior’s winter campaign, we brought artist Pietro Ruffo’s enchanting Cabinet de Curiosités motif to life in augmented reality. Majestic seahorses, mermaids, lions, and dragons emerge in vivid 3D animations, turning gift bags and boxes into gateways to a mesmerizing underwater world. By scanning a QR code, customers unlock an immersive digital experience that elevates unboxing into a dreamlike journey—capturing the artistry and wonder of Dior’s holiday vision.