Technology
Image marker AR
A reference image — packaging, poster, page, label — acts as the trigger: when the camera recognises it, content anchors onto it and follows its movement. This is the mechanism behind on-shelf activations and augmented print, with no visible QR code.
31 creations, published between 2020 and 2025. Distributed on Snapchat, 8th Wall (WebAR) and Instagram. Including work for Dior, SOL DE Janeiro and QLF.
