Technology
Foot tracking for virtual try-on
Foot tracking locates the foot, its orientation and apparent size in order to place a shoe that follows walking and ankle rotation. It is one of the hardest forms of tracking: the foot often leaves the frame, crosses over, and is seen from highly variable angles.
18 creations, published between 2020 and 2024. Distributed on Snapchat and Teads. Including work for Lacoste, adidas and JD Sports.