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Technology

Foot tracking for virtual try-on

Foot tracking locates the foot, its orientation and apparent size in order to place a shoe that follows walking and ankle rotation. It is one of the hardest forms of tracking: the foot often leaves the frame, crosses over, and is seen from highly variable angles.
18 creations, published between 2020 and 2024. Distributed on Snapchat and Teads. Including work for Lacoste, adidas and JD Sports.
  • Versace Mercury Sneakers — Versace
    VersaceVersace Mercury Sneakers
  • Lacoste L003 2K24 Snap Try-On — Lacoste
    LacosteLacoste L003 2K24 Snap Try-On
  • Dior Chrono — Atomic
    AtomicDior Chrono
  • Lacoste L003 2K24 TEADS — Lacoste
    LacosteLacoste L003 2K24 TEADS
  • Shine Pride 2024 — Atomic Digital Design
    Atomic Digital DesignShine Pride 2024
  • Myntra Shoes TryOn — Atomic
    AtomicMyntra Shoes TryOn
  • KFC Believe In Chicken — KFC
    KFCKFC Believe In Chicken
  • adidas WWC Try-On — adidas
    adidasadidas WWC Try-On
  • Givenchy TK-360 — Givenchy
    GivenchyGivenchy TK-360
  • adidas Try On EZXperiment — adidas
    adidasadidas Try On EZXperiment
  • Zalando x Nike Terrascape 90 — Zalando
    ZalandoZalando x Nike Terrascape 90
  • Yeezy Olympes — Atomic Digital Design
    Atomic Digital DesignYeezy Olympes
  • Balenciaga Phantom — Balenciaga
    BalenciagaBalenciaga Phantom
  • Fendi Match — Fendi
    FendiFendi Match
  • JD Sports x Nike Air Max — JD Sports
    JD SportsJD Sports x Nike Air Max
  • Gucci 100th Anniversary — Gucci
    GucciGucci 100th Anniversary
  • Afterpay x JD Sports — Afterpay
    AfterpayAfterpay x JD Sports
  • Vans Off the Wall — Vans
    VansVans Off the Wall

Other technology

  • Face tracking 164
  • Real-time 3D 103
  • Surface tracking 93
  • 360° gyroscope 51
  • 2D 42
  • Background segmentation 40
  • Hand and wrist tracking 33
  • Image marker 31
  • Sky segmentation 31
  • Body tracking 26
  • Face integration 22
  • Landmarker 17

Explore the gallery another way

Experience type
  • Selfie filters
  • World filters
  • 3D product display
  • Head accessory try-on
Sector
  • Fashion
  • Sport
  • Film and series
  • Food and beverage
Platform
  • Snapchat
  • Instagram
  • 8th Wall (WebAR)
  • TikTok
Category
  • Entertainment
  • Shopping
  • Game
  • Education
Brand
  • Snapchat
  • Disney
  • Dior
  • Samsung

Back to the full gallery

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