Technology
Background segmentation in augmented reality
A machine learning model separates the person from their surroundings, frame by frame, with no green screen. The background can then be replaced by a built environment. The difficulty is at the edges — hair, backlight, fast movement — where a rough cut-out shows.
40 creations, published between 2020 and 2025. Distributed on Snapchat, Instagram and 8th Wall (WebAR). Including work for Dior, Disney and Lacoste.