Platform
AR effects on TikTok
TikTok effects are designed to be picked up: success is measured in videos made with the effect, not impressions. That demands a mechanic readable in one second and a look that holds up full-screen vertical. Atomic Digital Design is an official TikTok partner.
16 creations, published between 2021 and 2024. Distributed on TikTok, Instagram and Snapchat. Including work for Grand Palais Immersif, Longchamp and Disney.