Marc Jacobs
Marc Jacobs Holiday
Published 2021
To launch a new cross-body bag model, Marc Jacobs needed a bag try-on lens to let users preview the product in 3D using AR. Through simple tapping on the screen, they can tilt the bag and see it through every angle. The back camera allows them to try the bag with a full-body view.
Filed under
- BAG TRY ON
- Hand and wrist tracking
- Body segmentation
- Fashion
- Snapchat
- Shopping
- Marc Jacobs



