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Technology

Body segmentation in augmented reality

The whole silhouette is cut out from the background, allowing you to paint over it, replace it, or pass it behind a virtual element. Unlike body tracking, this works on a mask rather than a skeleton — useful when it is the outline that matters.
15 creations, published between 2020 and 2025. Distributed on Snapchat and TikTok. Including work for Disney, adidas and Santander.
  • Formula 1 Grand prix Austin Vegas — Santander
    SantanderFormula 1 Grand prix Austin Vegas
  • Disney Bayou Adventure — Disney
    DisneyDisney Bayou Adventure
  • Showroom Privé — Showroom Prive
    Showroom PriveShowroom Privé
  • Hulu Spring Live TV — Hulu
    HuluHulu Spring Live TV
  • Disney Marvels — Disney
    DisneyDisney Marvels
  • The Archies Sunoh Song — Sony Music
    Sony MusicThe Archies Sunoh Song
  • adidas WWC Try-On — adidas
    adidasadidas WWC Try-On
  • adidas World Cup 2022 — adidas
    adidasadidas World Cup 2022
  • Venise Révélée #02 - Grand Palais Immersif — Grand Palais Immersif
    Grand Palais ImmersifVenise Révélée #02 - Grand Palais Immersif
  • NYX Pride 2022 — NYX
    NYXNYX Pride 2022
  • Windows 11 Purchase Intent — Microsoft
    MicrosoftWindows 11 Purchase Intent
  • Marc Jacobs Holiday — Marc Jacobs
    Marc JacobsMarc Jacobs Holiday
  • Halloween Jack'O Lantern — Atomic Digital Design
    Atomic Digital DesignHalloween Jack'O Lantern
  • Dove #CheckYourself — Dove
    DoveDove #CheckYourself
  • Unknown 9: Awakening — Unknown 9
    Unknown 9Unknown 9: Awakening

Other technology

  • Face tracking 164
  • Real-time 3D 103
  • Surface tracking 93
  • 360° gyroscope 51
  • 2D 42
  • Background segmentation 40
  • Hand and wrist tracking 33
  • Image marker 31
  • Sky segmentation 31
  • Body tracking 26
  • Face integration 22
  • Foot tracking 18

Explore the gallery another way

Experience type
  • Selfie filters
  • World filters
  • 3D product display
  • Head accessory try-on
Sector
  • Fashion
  • Sport
  • Film and series
  • Food and beverage
Platform
  • Snapchat
  • Instagram
  • 8th Wall (WebAR)
  • TikTok
Category
  • Entertainment
  • Shopping
  • Game
  • Education
Brand
  • Snapchat
  • Disney
  • Dior
  • Samsung

Back to the full gallery

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