Mobilize Salon de l'Auto 2022

For the Mobilise Salon de l’Auto 2022 car exhibition, Renault and Mobilize wanted to create a more interactive and engaging showroom experience. In collaboration with 8th wall, we used WebAR to bring the Mobilize mascot, Ludo, to life to act as a playful, virtual guide who buzzes around the exhibition room and activates the interactive reveal of each of the electric vehicle’s features. You also recharge Ludo like an electric car to make sure he keeps flying around with great enthusiasm.