PNL AuDD

Acclaimed French rap duo PNL are renowned for breaking and reinventing marketing and communication codes. In a competitive industry that is ever changing and constantly reinventing itself they have managed to stand out thanks to their bold strategy. Over the past 4 years, PNL rebranded itself every year to create a buzz with every album release Le Monde Chico (2015) and Dans la légende (2016). In 2019 they teamed up with Atomic Digital Design (ADD) to work on a campaign to reveal their 3rd album Deux frères, and a 2020 tour, with the aim to further their buzz using social media. Instagram France, Atomic and the group label, QLF, worked together and produced the first augmented reality filter for Instagram (part of the Facebook Group) in May 2019. It was launched exclusively as a premiere on Facebook’s studio platform, Spark AR and only opened to other agencies and influencers in August 2019.