Maddenwood

Our mission was to step into the spotlight with Steve Madden by bringing the star-studded Maddenwood campaign into immersive augmented reality. Rather than static promotion, we built interactive social lenses that let fans star in their own Hollywood-inspired experience. Star Power: High-fidelity 3D assets and dynamic visual effects that capture the glamour and energy of the campaign. Interactive a personalized AR lens allowing users to step into iconic Madden styles in real time.