Experience type
Playable AR filters and mini-games
A game mechanic grafted onto the filter: dodge, catch, aim, hold the pose. The score gives a reason to retry, and replayability pushes dwell time far past other formats. The gesture is captured by head, hand or body tracking.
32 creations, published between 2020 and 2025. Distributed on Snapchat, Facebook and Web. Including work for adidas, NYX and Nike.
