Experience type
Virtual makeup and skincare try-on
Lipstick, eyeshadow, foundation, polish: the shade is applied to the face while respecting light and skin tone. Colour accuracy is the only criterion that matters — a wrong shade makes the try-on useless and loses the sale rather than winning it.
16 creations, published between 2020 and 2024. Distributed on Snapchat, Instagram and 8th Wall (WebAR). Including work for NYX, Lancôme and Dior.